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© 2025 NBCNEWS.COMIn this articleWhat to buy during Prime DayWhat to skip during Prime DayPrime Day counter sales to know aboutExpert tips: How to save money while shopping Prime DayWill tariffs impact Prime Day deals?Meet our expertsWhy trust NBC Select?Prime DayThe do’s and don’ts of Prime Day — here’s everything you need to know to save the mostFill your cart with Amazon-owned tech, everyday essentials and school supplies, not TVs, large appliances and gaming consoles.Updated July 7, 2025, 2:44 PM EDTZoe Malin
Since Prime Day is four days long this year, Amazon is adding new deals daily. Make sure you browse the retailer's site often so you don't miss anything.Kara Birnbaum / NBC NewsFinding a worthwhile deal on Prime Day can be a “you know it when you see it” situation. But as someone who’s covered Amazon’s mega sale for six years, I guarantee that there’s a method to the madness more often than not. Certain categories historically offer stronger discounts than others, and identifying what they are before you start shopping can help you maximize your budget.
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