Women’s soccer scores big for Swiss tourism as spending surges 27%

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The ongoing boom in women's soccer is delivering a tourism spending boost to Switzerland this summer, as international visitors descend for the Euro 2025 tournament.

The number of travelers to Switzerland increased 12% year-on-year over the first week of the competition, according to figures shared exclusively with CNBC by payments giant Visa based on its cardholders. Visitor numbers from Germany, Poland and the Netherlands jumped 25%, arrivals from the U.K. rose 20%, while Italy and France saw upticks of 15% and 10%, respectively.